A Premier Sponsorship Opportunity to Reach Millions of Patients Seeking Trusted MSK Guidance
A Powerful New Platform from the Most Trusted Voice in Orthopaedics
The American Academy of Orthopaedic Surgeons new OrthoInfo podcast, is a dynamic, patient-facing audio and video series designed to meet today’s content consumption habits. Each episode translates complex MSK topics into clear, accessible guidance—delivered directly by orthopaedic experts.
As the exclusive inaugural sponsor, your brand will be seamlessly integrated into a high-value, high-credibility environment that reaches patients across multiple platforms, including OrthoInfo.org, Apple Podcasts, Spotify and YouTube.
Why the OrthoInfo Podcast Matters
Patients want information they can trust. Across the U.S., millions search for reliable MSK guidance every month. The OrthoInfo Podcast answers that need with content focused on:
- Injury prevention and treatment
- Bone and joint health
- Orthopaedic innovations
- When and why to see an orthopaedic surgeon
- How to navigate the healthcare system
Episodes are produced monthly, cover a broad range of topics, and are intended to be evergreen, ensuring consumer interest and long-tern relevance. Like the OrthoInfo website, the podcast is designed to provide users with reliable information when, where, and how they want it.
Strategic goals that amplify sponsor visibility across all channels and touchpoints.
Expand the Reach of OrthoInfo
Audio and video formats complement OrthoInfo’s text library and create new entry points into trusted orthopaedic content.
A High-Growth YouTube and Podcast Network
Cross-promotion between OrthoInfo.org and the OrthoInfo YouTube channel drives sustained traffic and viewership.
Showcase Member Expertise
Each episode features AAOS members sharing their knowledge in a format that builds trust, credibility, and patient confidence.
Sponsor the OrthoInfo Podcast and Gain a Dominant Presence in an Evergreen, Always-On Patient Education Platform
Your exclusive sponsorship is integrated throughout every episode and every promotional channel, ensuring maximum brand visibility.
Sponsor Package Overview
In-Episode Spotlight
- Audio + visual sponsor ID at opening
- :30 commercial break at 16 minutes
- Sponsor recognition at episode conclusion
Your Brand in Omnichannel Promotions
- Paid media campaigns
- Organic social media
- Email promotions
- OrthoInfo.org banners
- YouTube and podcast platform listings
High-Value Digital Exposure
- Includes a Value Added Companion Campaign at OrthoInfo.org
- Featuring 6 million annual impressions
- Customized and targeted to your objectives
- Competitive $8.00 CPM value
Annual Investment: $50,000 ($4,165 per month)
Become the Founding Sponsor of a Transformative Patient Education Platform.
Align with the AAOS. Reach Millions. Lead the Conversation on MSK Health.
[Schedule a Conversation]
Mark Hunkeler
Sales Manager, Digital Strategy
D: 630-882-0488 M: 312-835-9778
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Chuck Gekas
Sales Manager, Digital Strategy
D: 630-887-1941 M: 847-707-8511
The exclusive advertising representative of OrthoInfo