Our Audience
Each month, OrthoInfo reaches millions of people in search of reliable resources to help them make decisions about their health. Although the majority of our visitors are people seeking information for themselves, many are parents and caregivers, as well as clinicians who share our site with patients.
34,785,674
G4 Analytics Jan 2023 — Dec 2023
Our 14-member Physician Editorial Board uses our site every day with their own patients. These experiences guide the development of new OrthoInfo resources.
26,899,536
G4 Analytics Jan 2023 — Dec 2023
The average session duration across all articles averages nearly 3 minutes (2m 52s), however, the average time a reader spends on the more popular orthopaedic articles – such as “Rotator Cuff Tears” – can be twice that amount.
39,861,683
G4 Analytics Jan 2023 — Dec 2023
OrthoInfo features 450+ topics that cover not just orthopaedic problems and treatments, but injury prevention, recovery, and healthy living.
- Individual with specific orthopaedic problem who may be under the treatment of a medical professional, or considering seeking treatment
- Looking to more fully understand their condition and/or to find answers to questions they may not have asked their doctor.
- Preparing for a surgical procedure.
OrthoInfo goal is to help patients be better informed, take more active roles in their own care, and communicate more effectively with their doctors and healthcare team.
- Member of the general public who is self-diagnosing symptoms.
- May not be immediately concerned with an orthopaedic problem, but is interested in the topic.
- Looking to identify musculoskeletal conditions that match symptoms they are experiencing.
OrthoInfo goal is to provide reliable information to help users determine when to see a doctor and prepare them for the visit.
- Member of the general public who is caring for someone with an orthopaedic condition.
- Includes parents of children with musculoskeletal problems.
- Looking to more fully understand the patient’s condition, what to expect, prepare for potential surgery and recovery.
OrthoInfo goal is to help caregivers become better informed, better prepared to advocate for patient, and better able to communicate with healthcare team.
- AAOS members, residents, nurses, allied health, and other healthcare team members who use the site to supplement patient education programs.
- Looking for reliable patient education resources to help their patients understand their conditions and/or surgeries, and take active roles in their recoveries.
OrthoInfo goal is to ensure all content is appropriate and useful for all AAOS members and their teams – based upon location, practice type, resources, and patient demographic.
Most OrthoInfo visitors are domestic (51.81%), however, we continue to increase our international reach. Although a large portion of international users come from English-speaking nations, a growing number are from Latin America. Many articles are translated into Spanish, and several topics are also available in Portuguese.
In the U. S.
In the United States, healthcare consumers in every state turn to OrthoInfo for trusted and relevant orthopaedic information.
In 2023, more than 1.5 million site visitors were from California.
Visitors by Age
Women represent about 56% of site visitors, and more than half of all visitors are between the ages of 25 and 45 (51%).
The exclusive advertising representative of OrthoInfo