Our Minnesota Audience
Reach the right customer, at the right place, at the right time
OrthoInfo allows you to define your consumer target by precise location. Connect with people seeking information on their orthopaedic health at the moment they need you most. Precision targeting maximizes engagement, improves conversion rates and drives higher returns on your advertising investment. Ask your rep for a geotargeted plan today.
108,192
Sessions Yearly
9,016
Sessions Monthly
G4 Analytics September 1, 2024
26,306
Sessions Yearly
2,192
Sessions Monthly
G4 Analytics September 1, 2024
10,848
Sessions Yearly
904
Sessions Monthly
G4 Analytics September 1, 2024
10,836
Sessions Yearly
903
Sessions Monthly
G4 Analytics September 1, 2024
- Individual with specific orthopaedic problem who may be under the treatment of a medical professional, or considering seeking treatment
- Looking to more fully understand their condition and/or to find answers to questions they may not have asked their doctor.
- Preparing for a surgical procedure.
OrthoInfo goal is to help patients be better informed, take more active roles in their own care, and communicate more effectively with their doctors and healthcare team.
- Member of the general public who is self-diagnosing symptoms.
- May not be immediately concerned with an orthopaedic problem, but is interested in the topic.
- Looking to identify musculoskeletal conditions that match symptoms they are experiencing.
OrthoInfo goal is to provide reliable information to help users determine when to see a doctor and prepare them for the visit.
- Member of the general public who is caring for someone with an orthopaedic condition.
- Includes parents of children with musculoskeletal problems.
- Looking to more fully understand the patient’s condition, what to expect, prepare for potential surgery and recovery.
OrthoInfo goal is to help caregivers become better informed, better prepared to advocate for patient, and better able to communicate with healthcare team.
- AAOS members, residents, nurses, allied health, and other healthcare team members who use the site to supplement patient education programs.
- Looking for reliable patient education resources to help their patients understand their conditions and/or surgeries, and take active roles in their recoveries.
OrthoInfo goal is to ensure all content is appropriate and useful for all AAOS members and their teams – based upon location, practice type, resources, and patient demographic.
Visitors by Age
Women represent about 56% of site visitors, and more than half of all visitors are between the ages of 25 and 45 (51%).
The exclusive advertising representative of OrthoInfo